Let’s set up your business for success.
Hey! I’m Shay Frey.
I’ve been consulting as a digital marketing strategist for over 10 years. I specialize in giving businesses exactly what they need to thrive in the digital space by implementing automation and creating content that is built to last. So you can stop putting time, energy and money into your digital ecosystem (knowing that it is working for you) and focus on running your business.
WHY IT MATTERS
In today’s digital world, having a robust online presence is crucial for getting new customers and keeping existing customers happy. There are four critical pieces of a successful digital presence and they each correlate with a foundational touchpoint. Together, they make up your basic DIGITAL ECOSYSTEM.
1
Consistent branding and messaging across all platforms and touchpoints
Website
2
Social Media
A sustained and relevant brand presence
3
A positive user experience (UX)
4
Reaching new potential customers
Paid Ads
Your business should be set up so that these four touchpoints are working seamlessly together and that each is optimized to achieve your business goals.
OWNER INDEPENDENCE
My goal is to set you up for success and then give you and your team the tools you need to maintain your digital ecosystem. This is why all of my services include one-on-one instruction so you and your team are empowered to take charge of your own digital marketing (and of course I am always here for support!)
WHAT TO EXPECT
Consultation Call - in a 30-minute video call we will discuss your current digital ecosystem and needs. You can ask me all your questions. I charge $35 for a consultation, which is applied as a credit to your project if we sign a contract.
Proposal - using the information in the consultation call, I will develop a project proposal outlining the work to be done, timing, and cost. See more on pricing.
Contract - once the project scope is agreed upon, a contract is signed and $500 deposit paid.
Collaboration - we collaborate closely through the project, with weekly check-in calls.
Project completion and invoicing - You will receive an invoice every two weeks until the project is completed. Once the digital ecosystem is set up, we will schedule a training call so you understand how it is working and how to make updates if needed.
SERVICES
Website
Website Design
User Experience Optimization
SEO Implementation
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Your website plays an important role at every stage of the marketing funnel, making it the most critical piece of your digital ecosystem.
• I can make sure your website is working for you to achieve your goals. Whether you are starting from scratch or optimizing an existing site, I will work with you to ensure your potential customers have the highest possible conversion probability.
Starting at
$1,199
Social Media
Social Media Content Audit
Content Ideas
Content Strategy
Evergreen Content
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A brand’s social media is often where a potential customer goes to scope out the business, or it might be a place where new potential customers first encounter the brand. Either way, it’s important to have a presence there that is consistent with your brand and features high value content.
Social media poses a problem for many business owners because it requires constant time and energy to keep up. My goal is to set you up with a plan that works for your capabilities.
• I can perform an audit of your previous social media content to uncover what has and has not worked. This also includes competitor research.
• I can develop a list of 50 content ideas that work with your time, ability, and budget.
• I can create a content strategy to answer the question ‘what should I be posting and when?’
• If your goal is to spend zero time on social media, I can develop evergreen content that works for you with no upkeep.
Starting at
$949
Email Setup and Integrations
Email Optimization
Email Marketing Strategy
Automated Email Design & Implementation
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Nowadays email plays an important role in the communication between a business and its customers. Email marketing can be a bear, but when it is set up right it works for you with little-to-no effort.
• I can set you up with an email management system and integrate it into your website or online store to automatically sync email contacts
• I can optimize your existing email setup, adding automated tags and segments to better target your contacts
• I can design and implement automated emails including purchase-related notifications, welcome emails, birthday emails, etc
• I can develop an email marketing strategy for your business and create email templates for easy execution
Starting at
$1,049
Paid Ads
Paid Ad Strategy
Campaign Concepting
Campaign Creation, Implementation, Reporting & Optimization
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Once you are certain you have your ‘digital ducks in a row’ (as I like to say), you can feel confident putting money behind ads to get new potential customers to your website.
• I can develop a paid ad strategy that includes an ad spend budget recommendation (or works within your predetermined budget). This recommendation would include ads running across all platforms where your brand has a presence.
• I can develop a series of innovative campaign concepts that align with your brand identity and are optimized to achieve your marketing goals
• I can create and launch a full campaign, including creative, copy and detailed targeting, across platforms. This includes weekly reports, analytics meetings, and real-time optimizations.
Starting at
$1,899
Digital Audit
Imagine spending money to run ads that send potential customers to your website. When they arrive on the site, it doesn’t load, or the ‘add to cart’ button doesn’t work, or they land on a page that is entirely unrelated to the ad they clicked on. This happens so frequently, and it is a major missed opportunity. That user is going to leave the site without converting every time.
It’s so important to understand your digital ecosystem and the user experience in order to uncover areas for improvement, which is why a Digital Audit is a great place to start.
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I will do a deep dive into your digital ecosystem- combing each platform and digital touchpoint.
From there, you will receive a report that covers every optimization opportunity including, but not limited to: messaging inconsistencies, user experience disruptions, branding inconsistencies, SEO and keyword data, website optimization recommendations, and more.
*After the Digital Audit, subsequent services are 10% off for 3 months!
Starting at
$1,399
TRANSPARENT PRICING
Pricing will vary depending on services rendered. We will work together to build a package that is customized to your unique business needs. I am committed to providing transparent pricing. Before I begin a project I will provide you with a high and low estimate and your project cost will land within that range every time. The initial $500 deposit and $35 consultation fee are applied as a credit to the project cost. Tax will be also be added.
Begin With A Consultation
Book a 30-minute consultation call for $35. The full cost will be applied as a one-time credit to any subsequent invoices.
Scheduling is in Eastern Time. You will receive a confirmation email with a meeting link.
SEND A MESSAGE
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